It's true.

You might be thinking, "Force… I can force prospects to drop what they're doing and pay attention to what I need to say to them?" 

Well, certainly not physically… but it's not like they can look away either. 

But too many potentially important things are ignored. 

In-bound calls … Notifications…

but what about your local brand's message?  Sheesh!

Driven by… ignored. 

Swiped to be deleted… ignored. 

Click to a new browser window, then IMMEDIATELY closing it… ignored.

People who do it don't even know it. They don't think about what they're doing. 

It used to be called "Banner Blindness" (the phenomonon that no one even notices the advertising banners that surround them anymore). … 

But now, no one even notices that they're actually engaging with the alert, just so they can dismiss it!

So how can a local Clarksville business grow their local brand if everyone is so eager to avoid being bothered with ads chasing them everywhere? 

Well, if you're running the ads we're talking about here, then your brand and offer is stregically placed in public restrooms. 

Your ads can't be swiped left.

There's no browser window to close.

There's no annoying "report this ad" option to click (which kills your ad budget thanks to all the people who aren't even relevant to your offering in the first place. Here's to you, all you bored internet bad-moodies).

Think back to the last time you were using the facilities—taking care of nature— and you devoted your attention anywhere OTHER THAN the wall right in front of you. 

See?

It would be considered odd human behavior, to say the least, if you allow your eyes to … explore. 

These days, that might get you thrown out of the place. 

But you have to admit, it's a pretty solid way to get your brand in front of people who are, well… otherwise occupied. 

Now, if you're reading this and thinking how many Clarksville business owners have thought before you, "Now THIS is an innovative marketing approach," then we'd like to hear from you. 

Before you move ahead to the next step in your marketing and advertising journey, take a moment to think about some of the best uses and strategies of indoor ads — aka "bathroom advertising." 

Any indoor "station" is an opportunity for a brand to reach a wider audience. And for a business to say more than the very limited amount of words they're used to getting.

And if you're interested in knowing more about how we can help build your local brand through this overlooked, and undervalued advertising channel, then send us a note (preferably before your competitors catch on) and we'll get share the same 6-part FRAMES System with you that Clarksville local businesses have relied on for 15 years to grow their local recognition and bring on new customers.